Yawn...

August 8th, 2008 |

During the 17 days of the 2008 Beijing Olympics, which begin today, the BBC will broadcast over 2,700 hours of TV coverage and many more hours of video output via its red button interactive service and website.

David Gordon, the BBCs head of major events, has said: ‘People are looking to us to inspire the younger generation to achieve in sport, and in a way we’re hoping to cheer the nation up. And all this for 40p a day.’

The young people I’ve spoken to, and some of the older ones, couldn’t give a rats elbow about the Olympics. As for me I’d rather have my 40p a day spent on something more constructive and enlightening for young people - now that would cheer me up.

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